How Does Instagram Work? How To Use The Platform In 2024
Gain insights from success stories and FAQs to optimize your Instagram strategy and connect with your target audience more effectively than ever before.
If you have been paying attention to Mindy’s Monthly Marketing Tips, our March episode discusses the importance of video ads and how to make them stand out. Video is one of the most engaging forms of media to date, and 91% of consumers say that they want more online video content from brands.
First and foremost, the first few seconds of your video are crucial. You need to hook your viewers and get them to watch the rest of your ad. A powerful statement, an opening question, or starting a story are all great ways to capture someone’s attention. It’s also important to include your brand logo within the first three seconds, so viewers remember who the ad is from. With consumers’ attention in high demand, it’s important to utilize eye-catching graphics in the first few seconds of your video.
Once you’ve captured someone’s attention, it’s important to keep it going for as long as possible. Generally, it’s recommended that advertisers keep their ads between 15 and 30 seconds. Short-form video content is the most engaging for 66% of consumers. Therefore, it’s good practice to pack as much information into a short ad as possible. However, long-form video ads have their place too. It’s all about optimizing for the platform on which you plan to post your ad.
Customizing your videos for where you plan on placing them is essential. For example, if you’re posting on social media, ensure the video is square or vertical, add captions for viewers who may not be able to watch with sound, and keep in mind the audience and culture of the platform. If you’re posting on YouTube, optimize your video for SEO by including relevant keywords in your title, description, and tags.
When creating video ads, it’s important to keep in mind that you’re telling a story about your brand. Your video content should be engaging, informative, and inspire viewers to take action.
In conclusion, video ads are a powerful tool to grow your business’s online presence. By following these best practices, you can create video ads that stand out from the crowd and capture viewers’ attention. Remember to create a story and keep it engaging, keep it short and sweet, and customize your video for the platform you plan on posting it on. Start creating and see the great return on investment for your marketing efforts!
Gain insights from success stories and FAQs to optimize your Instagram strategy and connect with your target audience more effectively than ever before.
Explore the comprehensive guide to the TikTok ban debate in the U.S., including the rise of TikTok, concerns over privacy and national security, and the implications for users and the broader social media landscape.
Explore the essential distinctions between marketing and advertising and learn how each plays a unique role in business success.
Discover how social media transforms business promotion, enhancing brand awareness, and driving sales through ads, content, and influencer partnerships.
Discover how AI enhances efficiency while human creativity remains essential. Learn what AI can and can’t do, its benefits, challenges, and the future of AI in digital marketing.
All Rights Reserved | Starfish Ad Age LLC | 2023 | Privacy Policy