Maximizing Impact with Short Form Video: Strategic Insights for East Texas Businesses
Discover key strategies for East Texas businesses to engage audiences and enhance marketing with short-form videos.
If you have been paying attention to Mindy’s Monthly Marketing Tips, our March episode discusses the importance of video ads and how to make them stand out. Video is one of the most engaging forms of media to date, and 91% of consumers say that they want more online video content from brands.
First and foremost, the first few seconds of your video are crucial. You need to hook your viewers and get them to watch the rest of your ad. A powerful statement, an opening question, or starting a story are all great ways to capture someone’s attention. It’s also important to include your brand logo within the first three seconds, so viewers remember who the ad is from. With consumers’ attention in high demand, it’s important to utilize eye-catching graphics in the first few seconds of your video.
Once you’ve captured someone’s attention, it’s important to keep it going for as long as possible. Generally, it’s recommended that advertisers keep their ads between 15 and 30 seconds. Short-form video content is the most engaging for 66% of consumers. Therefore, it’s good practice to pack as much information into a short ad as possible. However, long-form video ads have their place too. It’s all about optimizing for the platform on which you plan to post your ad.
Customizing your videos for where you plan on placing them is essential. For example, if you’re posting on social media, ensure the video is square or vertical, add captions for viewers who may not be able to watch with sound, and keep in mind the audience and culture of the platform. If you’re posting on YouTube, optimize your video for SEO by including relevant keywords in your title, description, and tags.
When creating video ads, it’s important to keep in mind that you’re telling a story about your brand. Your video content should be engaging, informative, and inspire viewers to take action.
In conclusion, video ads are a powerful tool to grow your business’s online presence. By following these best practices, you can create video ads that stand out from the crowd and capture viewers’ attention. Remember to create a story and keep it engaging, keep it short and sweet, and customize your video for the platform you plan on posting it on. Start creating and see the great return on investment for your marketing efforts!
Discover key strategies for East Texas businesses to engage audiences and enhance marketing with short-form videos.
What is inclusive marketing, and how can it transform your brand’s relationship with diverse audiences?
In marketing, the impending demise of third-party cookies is not just a challenge; it’s an opportunity to innovate.
This guide simplifies this complex process and provides a clear roadmap towards becoming proficient in digital advertising.
Google’s Gemini stands as a beacon of innovation in the AI world. This advanced AI model showcases the company’s relentless pursuit of technological excellence.
All Rights Reserved | Starfish Ad Age LLC | 2023 | Privacy Policy