Enhance your brand identity with color psychology.

As a business owner, building a strong brand identity is key to your success. One element that can influence your brand’s impact is color. Colors have the power to affect your audience’s perception of your brand. Through color psychology, you can take full advantage of this phenomenon. This blog will guide you through the tips […]

Personal branding vs corporate branding: What’s the difference and how to do it.

Are you looking to create a persona or image for yourself or your business? If so, you’re not alone. In today’s digital age, having a strong personal and corporate branding strategy is essential for success. Personal branding is about creating an identity that reflects who you are and what you stand for, while corporate branding […]

Building a Brand Identity from Scratch: Tips and Tricks

As a business owner, having an effective brand identity is essential for success. Your logo and messaging will be the first impression that potential customers get of your organization, and it’s important to make sure those elements are consistent across all platforms. Building a successful brand from scratch can seem daunting at first, but with […]

The Power of Storytelling in Building a Strong Brand Identity

If you want to make an impact with your business, you must be able to capture your audience’s attention and stand out from the competition. One key strategy for mastering this is storytelling- a method that allows us to connect with our audiences by creating unique, meaningful brand identities. Throughout history, storytelling has proven to […]

The Ins and Outs of Short Form Video Content

In recent years, the world of digital marketing has shifted toward video content. In particular, short-form videos have gained immense popularity on social media platforms such as TikTok, Instagram Reels, YouTube Shorts, and Facebook. But what exactly are short-form videos, and why are they gaining traction in the marketing world? What are short form videos? […]

Crafting good testimonials for use in your marketing.

Testimonial videos are an effective way to showcase your business’s success stories and customer satisfaction. They provide social proof, build trust, and can be a powerful tool in your marketing strategy. However, creating a good testimonial video requires careful planning, preparation, and execution. In this blog post, we’ll take a look at some tips for […]

Foolproof Guidance for Creating Video Ads That Stand Out

If you have been paying attention to Mindy’s Monthly Marketing Tips, our March episode discusses the importance of video ads and how to make them stand out. Video is one of the most engaging forms of media to date, and 91% of consumers say that they want more online video content from brands. So, what […]

Mastering the Art of Video Marketing: Tips for Creating Engaging Social Media Videos

As a marketing professional, I understand the importance of using video marketing for social media. With the rise of social media platforms, video marketing has become an essential tool for businesses to reach their target audience. In this article, I will share my insights on mastering the art of video marketing and provide tips for […]

The Basics of Content Creation and Why It’s Important.

Social media has become an integral part of our daily lives. From connecting with friends and family to discovering new brands and businesses, social media has revolutionized the way we interact with the world around us. For businesses, social media has become a critical tool for reaching new customers, building brand awareness, and driving sales. […]

9 Ways To Manage Your Reputation And How A CRM Can Help

Below are 9 tactics for local online reputation management that we believe every company should adopt, categorized into four groups: monitoring, generating, engaging, and maintaining. Then, we offer some suggestions on how to employ these tactics over a six-month period! In this post, we’ll detail how to boost your Google reviews, improve your online reputation, […]