Real AI marketing.
Since 2017.
Starfish Ad Age is a woman and minority-owned marketing agency out of Longview, Texas. Led by Mindy Lewellen and Abel Sanchez as partners. Home territory is East Texas and Shreveport-Bossier. Client reach runs coast to coast, from New York to California. Real AI marketing, years before it was a category label.
Runs the agency
from the front.
Mindy Lewellen joined Starfish Ad Age in 2019 and was promoted to CEO in 2022. She now leads the agency as CEO and Partner. Her discipline is turning strategy into execution that moves numbers. Brand architecture, creative direction, and the operational systems that keep a campaign on time and on budget.
She runs client strategy calls herself. She reviews every brand rollout personally. Her philosophy is simple: marketing should do more than sell. That positioning doesn't just live on a page. It shows up in every engagement from the first call through every quarterly review.
Mindy and Abel run the agency as partners. Mindy leads the overall direction, client relationships, and creative output from Longview. Abel runs the technical and operational side from Shreveport-Bossier, including the AI infrastructure now powering every engagement. The partnership is the moat.
"Marketing should do more than sell. It should inspire, connect, and create real impact."
— Mindy Lewellen, CEO & Partner
Built the AI side
from the trenches.
Abel Sanchez founded Starfish Ad Age in 2017 with a simple bet: small businesses deserve the same caliber of marketing infrastructure the big brands were paying seven figures for. Twenty years into his marketing career, he'd watched too many East Texas owners get sold generic services by agencies that never set foot in their cities.
As COO and Partner, Abel leads the technical and operational side of the agency. Generative Engine Optimization, AI-assisted content workflows, proprietary CRM infrastructure, automated funnel systems. The work we were doing in 2017 is the work other agencies started advertising in 2023.
Abel and Mindy run the agency as partners. Abel still takes technical strategy calls personally. The people you meet on the first call are the people who ship the work.
"We don't sell AI marketing because it's trendy. We sell it because it's what actually works for small businesses who can't afford to waste a quarter."
— Abel Sanchez, COO & Partner
AI Strategist, AI Marketer, Technical Operations, System Architect.
Shreveport-Bossier, LA
Four values.
Every engagement.
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Family
We treat the agency like a family, and we treat our clients the same way. Real support, real relationships, real long-term commitment.
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Accountability
We walk the walk. We own our actions, decisions, and results. If we miss, you'll hear about it from us first. No excuses, no smoke.
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Individuality
Copy-paste agencies make copy-paste work. Every team member brings their own perspective, and that's what your marketing needs.
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Hustle
We're not a run-of-the-mill agency. We roll up our sleeves, push past the boundaries of what's expected, and keep working when others clock out.
Small team.
Real humans.
No account executives handing off to strangers. No offshore delivery team you'll never meet. The people on the strategy call are the people who ship the work.
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Cole Brasil
Cole runs strategy. The translator between what the data says and what a client actually needs to ship next week.
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Marissa Saunders
Marissa leads creative media. The visual and storytelling output that makes the strategy land with real people.
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Prashikshit Saini
Prash builds the automation stack. Behind-the-scenes AI workflows that make every engagement scale without breaking.
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Shylo Tate
Shylo keeps the operations running. The reason deadlines land and nothing falls through the cracks.
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Angel Lopez
Angel builds websites. The designer driving high-performing experiences that look good and work even better.
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Emily Riddle
Emily runs social. Developing the strategy, writing the scripts, and posting the content — tracking performance and engaging in real time to keep every brand part of the conversation.
Longview is
home base.
Our office sits at 140 E Tyler, Suite 200, in downtown Longview. The five territory cities are a day trip away. Our client list reaches coast to coast, from New York to California.
Longview, TX 75601
- Longview, TX
- Tyler, TX
- Marshall, TX
- Shreveport, LA
- Bossier City, LA
- Coast to Coast
Beyond the home territory, we work with clients across the United States. From New York on the East Coast to California on the West. Remote-first with on-site visits when the engagement warrants it.
Real humans.
Real results.
One call. Forty-five minutes. We'll audit your stack, name the single biggest opportunity, and tell you exactly what we'd ship first.