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How Automation with StarLeads Reduces the Burden of a Small Business

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November 17, 20225 min read

How Automation with StarLeads Reduces the Burden of a Small Business

Today, businesses that fail to keep pace with modern trends and technology risk going the way of Blockbuster Video, Kodak, Nokia, and other companies that were once household names but have since faded into irrelevance. In order to avoid this fate, every business owner needs to find ways to streamline their company’s operations so they can focus on growing their business instead of worrying about day-to-day tasks. One of the best ways you can do this is by implementing automation with StarLeads. If you haven’t heard, automation is everywhere. From home thermostats and self-driving cars to vending machines and hotel kiosks... almost every industry has been touched by automation in some capacity. So whether you’re an employee or a business owner, it’s important for you to understand how it can benefit your organization as a whole. 

What is Automation?

Automation is the process of eliminating human effort and oversight in order to improve a company’s efficiency and productivity. There are two primary categories of automation that we see today: In-house automation and outsourcing/offshoring. In-house automation occurs when a company purchases machines or creates computer software that does the work that humans would otherwise do. For example, an accounting firm could purchase robots to perform tasks like data entry. Outsourcing or offshoring is when a company hires employees from another country to do work that would otherwise be performed by employees in the U.S. For example, a medical transcription company could hire employees in India to transcribe audio files.

Why Is Automation Important?

While automation is often viewed as a great way to cut costs and increase profit margins, its real importance lies in the fact that it can help a company become more efficient. When you automate processes, it frees up employees’ time so they can focus on areas of excellence. This means that you’ll have more time to dedicate to critical projects and initiatives, which in turn will help you stay competitive. Won't automation replace my company's employees? This is a common misconception about automation, and one that we want to address immediately. Automation allows people to do their jobs more efficiently, but it doesn't replace jobs. Instead, automation frees up employees' time so they can work on higher-level tasks. This is especially important for small businesses, as it allows employees to focus on revenue-generating activities that help the company thrive.

How StarLeads Helps Small Businesses Automate

StarLeads is a customer relationship management platform that makes it easy for businesses to generate and manage customer leads. What’s great is that this same software can be implemented by anyone who wants to generate leads for their business. All you have to do after purchasing the software is create an account, connect your website, social accounts, and then customize the forms and messages that you want potential customers to see. The best part is that there are no limits to the number of campaigns you can create. StarLeads also comes with a built-in CRM and analytics tools that allow you to track the effectiveness of your campaigns. This means that you can identify which types of messages and marketing materials are most effective at driving leads. It also enables you to measure how many customers are signing up for your services, which can help you forecast future demand. This type of data is crucial if you want to make smart decisions about your business in the long term.

It Helps Establish a Company Culture of Transparency and Accountability

A business culture of transparency and accountability means that everyone in the organization is being honest about how they spend their time and what their responsibilities are. This can be difficult to achieve in a large company, especially if you have employees who travel to different locations. However, automation allows you to create a better sense of transparency by documenting your processes and procedures in real time. You can also use automation to help you stay accountable for your goals and objectives by tracking the amount of time you spend working on different tasks.

It Ensures Employees Can Focus on Areas of Excellence

Let’s be honest, every business owner wants their employees to be working on tasks that are related to their areas of excellence. However, when you have a small team and a lot of work to get done, it can be difficult to identify these tasks. This is where automation comes in. By creating workflows and setting up rules for your employees to follow, you can ensure that employees are focused on the work that is most important to your business. For example, let’s say you have a team of five employees and you’re all working remotely. You’ve decided that one of your top priorities is to increase the number of website leads generated by 25% within three months. To help your team reach this goal, you can use automation to assign leads to each employee. This means that each member will be responsible for contacting leads, closing them, and following up with customers. Setting up workflows like these will allow your employees to focus on their areas of excellence while helping you reach your overall goals.

It Increases Operational Efficiency in Tasks that Are Repetitive by Nature

Certain aspects of running a business are repetitive by nature. For example, you may have to follow up with leads multiple times before they actually become customers. StarLeads’ automation software allows you to automate certain tasks without being disruptive. For example, you can create an auto responder campaign that sends emails at certain times during the day without having to sit at your computer. This means you have more time to dedicate to other activities that will help your company grow. 

Bottom Line

Automation is a powerful tool that can help any business gain a competitive edge. However, it can only do so much if it isn’t used correctly. Before you implement any automation strategy, make sure you understand how it works and what it can do for your business. In the long run, automation can save you a lot of time and effort, which is exactly what every small business owner wants. Contact Starfish Ad Age today about StarLeads!

Shayna Porter

Social Media Coordinator / Project Manager

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