How to Use Instagram to Grow Your Business


Today’s business landscape is increasingly digital. In fact, a recent study found that over 80% of consumers discover new brands on social media, and this is especially true when it comes to discovering new local businesses. There are currently over 400 million users on Instagram, with another one million people joining every day. It’s no wonder why businesses everywhere are using Instagram to grow their brand and expand their reach. If you haven’t already, now is the time to start leveraging the power of visual content as a part of your marketing strategy. Read on to learn how you can use Instagram to grow your business.

Get to Know Your Audience

Before you start experimenting with different types of content and strategies, you first need to get to know your audience. What are your customers’ interests? What topics do they search for? Do they tend to lean more towards visual content, or do they prefer reading to watching? What are the demographics of your ideal customers? Are they male or female? What age range are they in? What are their interests? The more you know about your audience, the easier it will be to create content that resonates with them and brings them to your brand.

Create Influencer Marketing Campaigns

One of the best ways to quickly grow your Instagram following is by partnering with influencers. Influencers are people with big followings, who often have a reach that extends far beyond the number of followers they have on their personal profiles. In exchange for free products or cash, influencers promote your products/services on their channels, often with a link to your website. Once you’ve begun to build up your following on Instagram, you can reach out to these influencers and ask them to promote your products/services to their followers. Once you’ve found influencers that are a good fit for your brand, you can track their posts and comments to see what kind of content is resonating with your target audience.

Use Rich Media in Your Instagram Ads

Instagram has increased the number of ads on its platform and is now allowing advertisers to create more visually engaging ads. You’re probably already familiar with the image ads that appear on the top of your feed, but now you can also create full-screen video ads that are up to 15 seconds long and can link out to external websites. These rich media ads are an effective way to tap into the power of visual marketing and can be highly effective at driving new leads to your business. Make sure to test different types of ads to see which ones drive the most engagement.

Utilize Video Marketing

Videos are a great way to give people a behind-the-scenes look at your business and help humanize your brand. What would be an ideal situation where you could demonstrate the product/service? People love to see videos that show off your product/service and give them a behind-the-scenes look at what goes on at your company. What is your brand all about? What is the purpose behind your business? Videos are a great way to get this information out to your audience.


Instagram is quickly becoming the most popular social media network. By posting engaging visual content, you can tap into the platform’s growing user base and expand your reach. This may seem like quite the challenge, but fortunately, there are plenty of ways to grow your Instagram following. Let your presence be known by growing your following and enhancing your brand’s image. With Instagram, you’ll be able to reach a new audience and build your business.