How To Create A Funnel Marketing Strategy


If you’re currently running your business without a marketing strategy, you’re probably missing out on key opportunities to grow your business. Funnel marketing is a proven marketing strategy that can help businesses boost their bottom line. Use this step-by-step guide from an experienced marketing expert to create a successful funnel marketing strategy for your company.

What is a marketing funnel?

A marketing funnel is a simplified version of the sales funnel. The sales funnel is a model that shows how a customer progresses through your sales process and turns into a paying customer. The marketing funnel process is similar: it starts with identifying your potential customers, progresses through finding those customers, and ends with making those customers into loyal customers. A marketing funnel is a process of starting with a large group of potential customers and narrowing that group down to the customers who will actually buy your product.

Step 1: Define your business goals

Before you decide which strategies to use to reach your target audience, you need to first define your business goals. There are five key business goals that you should keep in mind before creating your funnel marketing strategy: – Increase brand awareness – Increase brand awareness – Improve sales – Improve sales – Acquire new customers – Acquire new customers – Retain customers – Retain customers – Reduce cost per customer – Reduce cost per customer.

Step 2: Who is your target audience?

An important part of creating your funnel marketing strategy is figuring out who your target audience is. This will help you determine which strategy you should use to reach this audience. For example, if you’re selling nutritional supplements to athletes, you would want to reach your audience via social media. If you’re not sure who your target audience is, try to answer these questions: Why do people buy my product? What do they want? What problems do they want solved? By answering these questions, you’ll be able to get a better idea of who your target audience is. You can also do research on your target audience by asking them questions, surveying them, or creating focus groups.

Step 3: Which strategies will you use to reach your target audience?

There are many strategies that you can use to reach your target audience. Your business goals will help you decide which strategies you should use to reach your audience. For example, if one of your goals is to improve sales, you would want to use marketing strategies that help businesses increase sales. If your goal is to acquire new customers, you would want to use strategies that help businesses acquire new customers. – Paid search – Paid search – Display advertising – Display advertising – Social media marketing – Social media marketing – Email marketing – Email marketing – Content marketing – Content marketing – Inbound marketing – Inbound marketing – Influencer marketing – Influencer marketing – Public relations – Public relations.

Step 4: Which channel will you use to reach your audience?

Once you’ve identified the strategies that you want to use and the audience that you want to reach with those strategies, you need to figure out which channel you will use to reach them. The channel that you use to reach your audience will affect your funnel marketing strategy. For example, if you’re using email marketing to reach your audience, you would probably have a different strategy than if you were using display advertising to reach your audience.


Marketing is an investment that will help you grow your business. Creating a marketing funnel will help you reach your target audience and increase your sales. Once you’ve completed each of the above steps, you’ll be able to create a successful funnel marketing strategy.