There are so many different ways businesses can market their brand on Facebook. Organic posts boosted posts, and even video ads are just a few of the options you have when creating an advertising plan. But what’s the right fit for your company? Organic vs. boosted posts on Facebook: which is better? In this article, we’ll explore the differences between organic and boosted posts on Facebook, how each type of post works, and if one is more effective than another. Which one should you use to advertise your brand? Let’s find out!
What’s the difference between organic and boosted posts on Facebook?
Organic posts on Facebook are free posts that you publish on your page, and that anyone can see. Boosted posts, on the other hand, are paid posts you publish on your page, but only people who are targeted by your ads see them. You can boost a post to reach a specific audience, which organic posts cannot do. Your organic posts are indexed by Facebook’s algorithm, which decides what appears at the top of people’s newsfeeds. So, you don’t have any control over when the post appears because Facebook decides that for you. Boosted posts have a more defined life cycle. You determine when you want the post to appear in your audience’s newsfeeds. Organic posts are always visible on your page, but boosted posts are only visible to your targeted audience.
Organic Posts on Facebook
There are three main types of posts that you can make on your company’s Facebook page: posts, videos, and ads. Since this article is about the differences between boosted and organic posts, let’s focus on posts. When you post to your page, you’re sharing your most recent content with your fans. You have the ability to decide what you post when you post, and who you are targeting. When you create a post on Facebook, you have the option to produce a link post or a photo/video post. A link post links out to your website, landing page, blog, etc. A photo/video post links out to a photo or video on your page. Posts on Facebook are ranked by an algorithm based on the actions your fans take. If a user engages with your content by liking, commenting, or sharing, it will rank higher on their newsfeed. If a user ignores your post, it will rank lower on their newsfeed.
Boosted Posts on Facebook
Boosted posts are advertising products on Facebook. You pay to boost a post to a targeted audience of people who fit your company’s ideal customer profile. You can choose to boost a link post or photo/video post. Depending on your goals, you can boost a post that is already live on your page, or schedule a post that will go live at a later date. Boosted posts are not ranked by an algorithm. The higher your bid and the better your ad targeting is, the more likely your boosted post will show up in more newsfeeds. When someone clicks on your boosted post, they are taken to the link you selected in the ad.
How are organic and boosted posts different?
As we talked about above, organic posts are posts you publish to your page that are seen by all your fans. Boosted posts are posts that are published to your page and seen by a targeted audience. Beyond just who sees the post, there are a couple of key differences between the two types of posts: Timing – Organic posts appear in your fans’ newsfeeds whenever Facebook decides. Boosted posts are scheduled with a specific date and time they will appear in the newsfeeds of your target audience. Length – Organic posts are limited to 5,000 characters. Boosted posts are limited to 90 characters. Clicks – Organic posts can drive clicks, but boosted posts cannot. Reach – Organic posts can drive organic reach, but boosted posts cannot.
When to use organic posts on Facebook
Organic posts are great for building a following, generating traffic, and getting people to engage with your brand. If you want to grow your page quickly, you should start with organic posts. Choosing organic posts over boosted posts ensures that all of your fans are seeing your posts. Boosted posts are only targeting your ads to people who fit your targeting criteria, which means your organic posts are not reaching all of your fans. Organic posts have the potential to be seen by a large portion of your fans, depending on their settings. It is also important to note that organic reach is decreasing every year. This means that Facebook is making it harder for people to see your posts. If organic reach is important to your company, you should start growing your page organically while you can.
When to use boosted posts on Facebook
Boosted posts can be a great way to get your ads in front of a targeted audience. You might want to boost a post when you want your ads to appear in more newsfeeds than your organic posts would reach. As we discussed above, organic posts are only seen by the people who have their settings set to see posts from your page. Organic posts might be seen by a lot of people, but it is hard to know for sure. With boosted posts, you can be certain that your ads are being seen. Boosted posts are also useful when you want to combine multiple pieces of content into one ad. You can link to multiple pieces of content in one boosted post, which you cannot do with organic posts.
The bottom line is that both organic and boosted posts are important to the growth of your Facebook page. While boosted posts are great for driving clicks and ranking in more newsfeeds, organic posts can help you build a following and generate traffic. Choose the best type of post for your goals, and you and your company will benefit! If you want your posts to be seen by your fans, use organic posts. If you want your ads to be seen by more people, use boosted posts. No matter which posts you publish, make sure they are engaging and helpful for your readers. When you build a following of engaged readers, they will be more likely to engage with your company in the future!