10 Essential Factors to Boost Your Website’s SEO Ranking

As a business owner, you’re well aware of the importance of having a strong online presence. In today’s digital age, one of the key aspects of establishing your brand online is search engine optimization (SEO). SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs), ultimately driving more organic traffic to your site. But what factors does Google consider when determining where your website should rank? In this article, we’ll explore the ten most critical factors that can help improve your website’s SEO.

Mobile Friendliness

In an increasingly mobile-centric world, it’s no surprise that mobile friendliness is a top priority for Google. With approximately 55% of worldwide traffic originating from mobile devices, Google has implemented “mobile-first” indexing. This means that Google evaluates not only your desktop site but also your mobile version. 

Websites that offer a well-designed and optimized mobile experience are more likely to rank higher on Google.

To ensure mobile friendliness, make sure your site is responsive and provides a seamless experience across different screen sizes. Focus on intuitive navigation, fast-loading pages, and a visually appealing layout that caters to mobile users.

Site Speed

Site speed is a critical factor in both the user experience and SEO. Research shows that 40% of users are likely to abandon a site if it takes longer than three seconds to load. Additionally, high bounce rates resulting from slow-loading websites can negatively impact your Google rankings.

Several factors can affect your site’s speed, including web hosting, file sizes, plugins, coding, scripts, and traffic volume.

Optimize your website’s performance by choosing a reliable hosting provider, compressing images and files, minimizing the use of plugins, and optimizing your code for faster execution.


A sitemap is a file that lists all the pages, files, videos, and other important content on your website. It serves as a roadmap for search engines, making it easier for them to crawl and index your site. 

If search engines can’t find a webpage, it won’t generate organic traffic.

Create and submit an XML sitemap to Google Search Console to ensure all your pages are discoverable. Regularly update your sitemap whenever you add or remove content to keep search engines informed about your site’s structure.


Your website’s readability plays a crucial role in engaging users and keeping them on your site. If visitors can’t read your content easily, they won’t gain valuable information, and they’re more likely to navigate away. 

Therefore, it’s essential to choose readable fonts, consider the reading level of your target audience, and structure your content in a user-friendly manner.

Ensure your website has a consistent content hierarchy, using headings, subheadings, and bullet points to break up text. Keep paragraphs short and easy to read, and use a font size and color that provide optimal contrast and legibility.

Image File Names

Did you know that even your image file names can impact your SEO? Google uses file names to understand what is featured in an image. Instead of generic names like “final_header_2.jpg,” include relevant keywords and descriptors in your file names. 

This provides additional context to search engines and can improve your image’s visibility in search results.

For example, if you have an image of a red sports car on your website, name the file “red-sports-car.jpg” rather than a generic name. This practice helps search engines better understand your content and improves your chances of ranking for relevant keywords.

Alt Tags

Alt tags, or alternative text, provide a textual description of an image in case it fails to load. These tags serve multiple purposes in SEO. Firstly, they allow search engines to understand the content of your images, improving their ability to rank your site for relevant search queries. 

Secondly, alt tags enhance the accessibility of your website for visually impaired users who rely on screen readers.

When writing alt tags, use complete sentences and accurate descriptions of the image content. Incorporate core keywords when appropriate, but avoid keyword stuffing. Keep alt tag descriptions concise, usually under 125 characters.

Website Navigation

Your website’s navigation plays a crucial role in user experience and SEO. A well-designed navigation system should be intuitive and easy to understand. It should provide clear pathways for users to navigate through your site and find relevant information effortlessly.

Consider your website navigation as a bridge that connects different sections of your site.

Provide internal links to your most important pages, making it easier for users and search engines to access and index them. Well-structured navigation improves user engagement and signals to search engines that your website offers valuable content.

URL Structure

The structure of your website’s URLs can impact both the user experience and SEO. A clean, concise, and keyword-focused URL structure is more likely to attract clicks and generate trust among users and search engines.

Ensure that your URLs are short, descriptive, and easy to comprehend. Avoid using complex strings of numbers or symbols. Instead, incorporate your web page’s focus keyword into the URL. For example, if you have a page about affordable web design services, a suitable URL could be “yourwebsite.com/affordable-web-design-services.”


Metadata refers to the information that describes your web pages and helps search engines categorize and rank your website. It includes elements such as title tags, meta descriptions, and header tags. 

Metadata not only aids search engines but also provides users with a preview of your content in SERPs.

Craft compelling and concise title tags that accurately represent the content of each page. Write informative meta descriptions that entice users to click on your link. Incorporate relevant keywords naturally into your metadata to improve your website’s visibility and click-through rates.

Indexable Content

For your website to appear in search results, it must be indexable. Google needs to discover, crawl, process, and understand the information on your web pages. If search engines can’t easily crawl your site, your web pages will be considered invisible and won’t show up in search results.

Ensure that your website’s structure allows search engine bots to navigate and index your content effectively.

Avoid blocking search engines from accessing important pages through robots.txt files or other means. Regularly monitor your website’s indexation status in Google Search Console to identify and address any indexing issues.

Improving your website’s SEO requires attention to various factors that influence search engine rankings. While Google considers over 200 factors in its ranking algorithm, focusing on these ten essential factors will help lay a solid foundation for better SEO performance.

Remember to prioritize mobile friendliness, optimize site speed, create sitemaps, enhance readability, pay attention to image file names and alt tags, ensure intuitive website navigation, maintain a clean URL structure, craft compelling metadata, and make your content easily indexable.

By implementing these strategies, you can enhance your website’s visibility, attract more organic traffic, and ultimately grow your business online. And if you are overwhelmed, the professionals at Starfish Ad Age can help!

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