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LinkedIn has steadily evolved from a professional networking site into a dynamic platform for brand building, content marketing, and thought leadership. With the launch of its new video feed, LinkedIn has embraced the growing trend of video content that dominates other social media platforms like TikTok, Instagram, and YouTube. This shift provides businesses, entrepreneurs, and professionals new opportunities to expand their reach through video content.
From understanding how the feed works to creating compelling video posts, we’ll cover everything you need to know about LinkedIn to succeed in the ever-changing digital landscape.
LinkedIn’s new video feed is a full-screen, vertical video feature that allows users to scroll through short-form video content, similar to TikTok or Instagram Reels.
To optimize your video for the LinkedIn video feed, use a vertical format, keep your videos under 60 seconds, and include closed captions for accessibility.
The ideal specs for vertical videos are 1080 x 1920 pixels (9:16 aspect ratio), and for horizontal videos, use 1920 x 1080 pixels (16:9 aspect ratio).
Yes, LinkedIn video ads are a great way to target specific audiences and increase your content’s visibility. They can also drive website visits, generate leads, and boost brand awareness.
LinkedIn’s algorithm promotes videos that generate high engagement, are relevant to the audience, and are posted regularly. Engaging with viewers through comments and shares also helps boost your video’s visibility.
Video is no longer just a nice-to-have feature for social media platforms—it’s essential. Data from LinkedIn shows that video posts receive 5x more engagement than text posts, with live videos generating 24x more interactions. Video enables businesses to build brand awareness, drive engagement, and increase website visits by creating a more personal connection with viewers.
With the introduction of the video-only feed, LinkedIn has made it easier than ever to tap into this engagement potential. The new feature mirrors the success of short-form video feeds on platforms like TikTok and Instagram, helping professionals reach more people with digestible, dynamic content.
Before diving into how to optimize content for the new video feed, it’s important to understand the different types of video content that LinkedIn offers:
Live video on LinkedIn allows users to stream real-time broadcasts to their connections or followers. It’s a great way to engage directly with your audience, share product launches, host Q&A sessions, or present live events. To use this feature, however, you’ll need third-party broadcasting tools and must meet LinkedIn’s eligibility criteria.
Organic video posts can be uploaded directly to your LinkedIn feed. You can create these videos on your phone or desktop or even record them in LinkedIn’s app. These posts are a great opportunity to share insights, promote products, or give behind-the-scenes peeks into your work.
Video ads are a paid option for businesses that want to expand their reach. These ads appear in users’ LinkedIn feeds and can target specific audiences. They are particularly effective for driving website visits, generating leads, and increasing brand awareness.
Adding video content to your LinkedIn strategy can significantly boost your visibility and engagement. LinkedIn’s data reveals that videos are far more engaging than standard posts. Whether you’re looking to establish thought leadership, connect with customers, or promote your business, videos on LinkedIn can help you achieve those goals faster.
With LinkedIn’s new video feature, the emphasis on video content will only grow. As the platform expands its video capabilities, businesses incorporating video into their content strategies will have a distinct advantage over those relying solely on text posts.
LinkedIn’s immersive video feed is a full-screen, scrollable video-only feed that showcases short-form video content. Like apps from TikTok, Instagram Reels, and YouTube Shorts, it is optimized for mobile users and offers a more dynamic way to engage with the platform.
You can access the LinkedIn video feed by tapping the “Video” tab on the LinkedIn mobile app. Once there, you’ll enter a full-screen, vertical video experience where you can scroll through various content, from thought leadership videos to promotional clips and more.
LinkedIn’s video feed is curated by an algorithm that prioritizes video posts based on quality, engagement, and relevance to the user. This means that, much like other platforms, users are more likely to see content from other social networks or accounts they don’t follow but that aligns with their interests or professional needs.
This new feature presents a massive opportunity for businesses and individuals looking to expand their reach on LinkedIn. With the ability to engage with users outside your immediate network, the video feed can introduce your brand to a broader audience, helping you grow your follower base and increase engagement.
Posting videos on LinkedIn is simple and can be done through mobile and desktop versions. Here’s a step-by-step guide on how to upload a video:
Open LinkedIn and either click “Start a post” on the desktop or tap the “Create a post” icon in the mobile app.
Select the Add Media option, then choose your video file from your device’s library. Alternatively, you can record a video directly within the app by tapping the camera icon.
Once uploaded, LinkedIn’s video editor allows you to trim your video, add text overlays, add captions or incorporate closed captions. Including captions is especially important, as many users watch videos without sound.
Compose a compelling description for your video post. You can add hashtags, tag relevant users, and include a call to action that encourages viewers to engage with your content.
Once everything is in place, hit “Post” or schedule your video to go live later. Scheduling allows you to post optimally, ensuring your content reaches the largest possible audience.
To ensure your video content looks professional and performs well, it’s crucial to follow LinkedIn’s recommended specs:
Ensure your videos meet these requirements to avoid upload issues and ensure the best viewing experience for your audience.
With the rise of video content on LinkedIn, competition for video views is increasing. Here are some best practices to help your videos stand out in the crowded LinkedIn feed:
The first few seconds of your video are critical. A strong hook at the beginning can grab your audience’s attention and encourage them to watch through to the end. Make sure you communicate the value of your video right away.
Although LinkedIn allows you to post videos up to 10 minutes long, short-form videos tend to perform better—especially in the video feed. Aim for 30-60 seconds to maximize viewer retention.
Many users watch videos with the sound off, especially in professional settings. Adding closed captions makes your content accessible to a broader audience more viewers and can improve engagement rates.
Adding text overlays to your videos can help highlight key points and draw viewers’ attention to important information. This is particularly useful when you want to emphasize a call to action or provide additional context for other content in your video.
Consistency is key to maintaining visibility on LinkedIn. Regularly posting high-quality video content increases your chances of being featured in the video feed and helps build trust with your audience.
LinkedIn’s algorithm plays a significant role in determining which posts are shown in the video feed. To ensure your content gets seen by more users, it’s important to understand how the algorithm works:
Engagement: Videos that receive a lot of likes, shares, and comments are more likely to be promoted in the feed.
Relevance: The algorithm prioritizes content relevant to users’ interests, so make sure your video posts align with your audience’s needs.
Consistency: Posting videos regularly increases your visibility, as the algorithm rewards accounts that consistently engage with the platform.
Want to increase engagement on your LinkedIn video posts? Follow these tips to maximize your video’s reach:
Vertical Format: Always use a vertical format for videos in the video feed, as it’s more engaging for mobile users.
Call to Action: Include a clear call to action (CTA) that encourages viewers to take the next step, whether visiting your website or leaving a comment.
Test Different Video Lengths: While shorter videos often perform better, test different lengths to see what resonates best with your audience.
LinkedIn video ads are a powerful tool for businesses looking to boost their reach further. These ads appear in users’ feeds and allow for more targeted promotion, helping you reach specific audiences based on job title, industry, location, and more.
Video ads are particularly effective for driving traffic to your website or generating leads, making them a valuable addition to your LinkedIn strategy.
As LinkedIn continues prioritizing video, businesses and professionals embracing video content will have a clear advantage. Incorporating short-form videos into your content strategy helps you reach more people, build stronger connections, and create a lasting impact in the professional world.
With the new immersive video feed, now is the perfect time to experiment with video content on LinkedIn. Whether you’re sharing insights, promoting a product, or building your brand, LinkedIn’s new feature is an invaluable tool for reaching a broader audience and growing your network.
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