Marketing in 2023

Cheers To The New Year! Now is an excellent moment to take stock of your marketing endeavors and think about ways in which you may develop and expand in the months and years to come. One of the most essential resolutions that many companies may make for the new year is to expand their online […]

Marketing On Auto Pilot

Most individuals in business consider the behavior of customers as having just one dimension, which should be watched and then reacted to. Consequently, marketing activities are reduced to only a reactive procedure. What would happen, however, if you could structure your marketing in a way that enabled certain habits or even actively encouraged them? The […]

Is Web 3.0 The Future?

Is Web 3.0 a potential future iteration of the internet that relies on public blockchains, a record-keeping technology best known for enabling bitcoin transactions? Web 3.0’s appeal lies in its decentralization; rather than users gaining access to the internet through services mediated by corporations like Google, Apple, or Facebook, users will control and administer their […]

P.A.I.R. – Not Another Acronym!

Businesses that are doing well are capitalizing on their current customer connections and the information that customers are willing to offer in order to provide them with better experiences. This information, also known as first-party data, may serve as the foundation for ways to communicate with consumers that are protective of their privacy and are […]

Is Your Business Thinking About Privacy When Building Marketing Campaigns?

The privacy landscape has changed because of a possible national privacy bill and because both state and federal regulators are starting to crack down on using personal data. Sephora agreed to pay a $1.2 million fine in August because it was said to have broken the California Consumer Privacy Act (CCPA). Separately, Kochava, a data […]

The Ultimate Guide To Building A Sales Funnel To Catch More Leads

Introduction: For salespeople, marketing departments, and business owners — catching more leads is a key objective for every company. In fact, according to the Harvard Business Review, getting in front of potential customers is the surest way for companies to grow. But do you know how to build a sales funnel that captures more leads? […]

Data Clean Rooms

I first heard of data clean rooms at Programmatic I/O in New York a few years ago. And I didn’t really understand fully what they were, but I assumed something like DMP (Data Management Platforms) but cleaned somehow due to opt-in options. This blog will explain what clean rooms are and why they have become […]

Apple & Programmatic?

Apple is Launching a Demand-Side Platform for Programmatic Advertising. In the ever-changing world of digital advertising, marketers have new tools to leverage and help optimize their ad spend and deliver the right message to the right person at the right time. Programmatic advertising is one such tool that allows marketers to buy and sell advertisements […]

Boosted Posts vs. Organic Posts on Facebook: What’s the Difference?

There are so many different ways businesses can market their brand on Facebook. Organic posts boosted posts, and even video ads are just a few of the options you have when creating an advertising plan. But what’s the right fit for your company? Organic vs. boosted posts on Facebook: which is better? In this article, […]